42 weeks is a public information campaign for women giving birth in Ireland. It began on Sunday 9 June 2013 and runs for 42 weeks until Mother’s Day 2014, Sunday 30 March.
Your experience of labour and birth should be just that — yours. Every birth is unique as each woman will approach childbirth in her own way. It is important that you have the information you need to decide what is right for you and your baby, and that your experience of labour and birth reflects these wants and wishes. Knowing all your care options and your rights, asking questions and, ultimately, finding a supportive care team, you can combine the ingredients for a healthy and a positive birth experience. 42 weeks aims to provide you with the information you need to make it as positive an experience as possible.
A number of events and activities are taking place during 42 weeks including a Birth Gathering in September and a relaunch of the AIMS Ireland survey What Matters To You, which will collate feedback of users’ experience of care in maternity services in Ireland in 2013, updating the results of the original 2009 survey. We will be updating our news section as events are confirmed so please do check back for activities taking place in your area.
42 weeks is also compiling an anthology of birth stories and photographs of women’s experiences of giving birth in Ireland which are published here on the 42 weeks website and on our dedicated Pinterest Board. If you would like to contribute by sharing your birth story or photos, we’d love to hear from you.
Why 42 weeks?
Most pregnancies go to full term, which means that a woman will go into spontaneous labour some time between the 37 and 42 week mark. Our campaign is called 42 weeks to reflect that the vast majority of babies will arrive when they are ready – not on an Estimated Due Date (EDD) but some time during this 5 week window – up to and including 42 weeks gestation.
42 weeks is an AIMS Ireland campaign